In the future, the color steel consumption market will return to the essence - safety will become the core standard and consumption trend for consumers to choose color steel products. Whoever can achieve both safe and convenient color steel products will become the industry standard and leader.
The emergence of many small-scale color steel plate enterprises, the maturity of the market and the specialization of consumers have brought unprecedented challenges and opportunities to the color steel plate industry. Many color steel plate enterprises have realized that the specialization of consumers will inevitably lead to higher safety requirements for color steel plate products.
People's consumption concept and consumer groups of color steel plate products are changing. Color steel plate products have been pursuing luxurious and exquisite door panels from the past, and ceiling is a practical demand. Consumers need fast, time-saving and space-saving in the use process. Therefore, in recent years, color steel plate products have become popular, entering more and more families, no matter luxury suites, five-star hotels or ordinary suites, civilian families. Color steel products are increasing at an average rate of 20% ~ 25%. This has provided a great space for our color steel plate market.
New growth points in rural areas and second tier cities
With the development of urbanization, more and more farmers will become urban residents. Suitable color steel plate will be their important choice. Their consumption ability will gradually appear, improving the living environment and improving the quality of life are becoming the urgent needs of urban residents. Therefore, the color steel plate manufacturers may as well target the market positioning at the second tier cities and the vast rural areas, where great achievements.
High end product development. For some high-end customers, develop high-end products to meet high-end needs. 2. For the needs of rural areas and ordinary customers, design and provide simple products that are marketable to meet the needs of ordinary families and users. 3. It is adaptable to all kinds of house types. At present, almost all color steel plate manufacturers in China, including engineering orders, are customized.
Color steel plate products conform to the national industrial policy
Color steel products are the necessities of people's life. The advantages of energy saving, water saving and environmental protection conform to the trend and become the necessities of people's life. At the same time, it is in line with the national industrial policy and should be vigorously developed to meet the market demand.
Three steps of innovative marketing plan for color steel plate manufacturers
First, we should pay close attention to product innovation, broaden the innovation of single product style from the perspective of marketing, and strive to improve the innovation of product categories.
Second, innovation of marketing ability. The marketing of color steel plate manufacturers can no longer be based on the pure brand innovation of advertising. We need to change the marketing perspective, starting from the trinity of "brand, product and marketing", and do a good job in product marketing channels. From product, brand to marketing, the service innovation of color steel plate market is also very important.
Third, micro innovation is a refreshing agent developed by color steel plate manufacturers. It may not directly have a great impact on marketing, but a series of "micro moves" will have a great long-term interest in the promotion and marketing of pinpi. In fact, this kind of minimally invasive new cost is very low. As long as we brainstorm and properly combine social hot spots with brand innovation, it will have a great impact.